The 2013 Nike Women’s Marathon was my first time taking a crack at the full 26.2 miles. The picture above is me at the finish.
Whole Foods Market was the co-sponsor this year and I worked on all of the copy. The line on the water barrel above is an example. One of the cool things we did was work with a company to provide water refill stations instead of handing out bottles of water.
The previous co-sponsor provided 30,000 disposable bottles, so I think it’s fair to say we kept out at least that many, considering the marathon was even bigger this year. Not too bad for a day’s work.
I’m a huge fan of experiential research; like if you’re working on a car campaign, you’d go out and drive the car you were writing about for a bit. Actually training for and running the marathon gave me a great perspective on what sort of messaging was appropriate and fun.